Business Analytics Coursework Example | Topics and Well Written Essays - 1500 words

Business Analytics - Coursework Example From SPSS’s output on table 1 under Appendix A, the number of respondents that took part in the survey are 332 using varying scales to code their responses. For the word of mouth (WOM), the minimum and maximum values for testing included 1 and 7 respectively while that of trust and attitude was 1 & 7 and 1 & 9 respectively. However, for the age and monthly income, it shows that the minimum age of the participants was 18 years and the maximum was 72 years while the minimum and maximum monthly income was 400 and 10000 respectively. The mean for word of mouth, trust, and attitude is 3.34, 3.35, and 5.12 respectively indicating that the responses were not skewed to the left or the right. This situation shows that respondents showed almost equal distribution around very high and very low account of WOM, trust, and attitudes. The mean age for the respondents was 35.10 year coupled with a standard deviation from the mean of  ±13.898 (14 years). Lastly, the mean and standard deviati on from the mean for monthly income for the respondents is $1893.07 and $1355.696 respectively. With relation to regression analysis, table 3 under Appendix B shows the r-squared value of 0.183 with an adjusted value of 0.170. This means that monthly income, trust, age, attitude, and word of mouth have a low correlation of 18.3% with an adjusted correlation of 17%. Under R-Squared, this values show that the benchmark expectation and the output do not correlate effectively and therefore, the tested variables do not move in the same direction do not respond to the benchmark values (see full SPSS output under Appendix B). The interpretation of the output considered the regressions predictor which shows the differences in response per unit. The total responses and the respondents are 332 which in relation to the output, the constant shows the valid number of responses. This, in addition,

Porters Diamond Theory Application Essay Example | Topics and Well Written Essays - 2250 words

Porters Diamond Theory Application - Essay Example The purpose of this report is to discuss the contribution of Porters diamond model to the success of Apple Incorporated. Various aspects of this model such as firm strategy, demand and factor conditions, as well as supporting and related industries will be considered in determining their contribution to Apple’s international success. However, this company has also ventured into other technology related businesses among them the production of personal computers and computer software. In addition to these investments, it is also involved in the business of providing online services; hence, it has a healthy range of products for its target market. However, Apple is not on itself in the production of computer electronics. It faces a lot of competition from other equally well-established international companies such as Samsung from South Korea and China’s Hawaii. Their main points of competition besides the usual superiority of their respective products also border around other aspects such as product pricing and market appeal. In coming up with the Diamond strategy, Michael Porter recognized the fact that the strategies invoked by a firm play a crucial role in determining its market performance (Reinhert 2013, p.15). Hence, for multinational companies such as Apple, strategy is of the essence as it helps direct their approach towards the market. A primary strategy that is the hallmark of this corporation is differentiation. In the world of technology whereby consumer tastes and preferences tend to revolve around similar product attributes, differentiation is of the essence. The unique designs of Apple products and their high quality have greatly served to set them apart from the products of other competitors such as Nokia. Another vital strategy is value creation. This company has outsourced manufacturing functions to third parties as a way of focusing on product design and creation of user interfaces.